Future Publishing Magazines:

Total Guitar - A magazine for beginner and intermediate guitarists. It features profiles and interviews with famous guitarists, in which they reveal their secrets and tips for playing guitar. It also includes the latest guitar tabs so you can learn to play songs. Readers’ questions are answered in a Q&A, and guitars, amps and other equipment are reviewed.
It is a monthly magazine and its editor is Stephen Lawson. Its target audience is people that listen to rock music and play guitar, people that can or want to learn to read guitar tab and have enough knowledge to be able to use the tabs.

Guitar Techniques – A magazine that teaches you how to play guitar at a higher level than ‘total guitar’ and uses non famous guitar players to teach you. Its target audience is those that play guitar at a higher level and take it more seriously, those that have a higher knowledge of guitar and reading music as it is more complicated than ‘total guitar’.

Classic Rock – a magazine that goes behind the scenes with highly respected rock artists and focuses on tours and gigs – stories from, dates, merchandise etc. It is a monthly magazine and its editor is Scott Rowley. Its target audience is people that listen to rock music and are more interested in the tour side of fame.

Metal Hammer – a magazine that covers metal of every kind and comes with a free gift. It covers the general reviews, news, interviews, tour dates etc and adds in sections written by members of bands such as ‘Jurgen’ who answers readers’ questions. It is a monthly magazine and its editor is Alexander Milas. Its target audience is adults who listen to metal, death metal, black metal and other such dark genres of rock.

Computer Music – a magazine that aims to help people create music on the pc. It includes software and reviews and a free CD with the latest software and things of interest to their readers. It is a monthly magazine and its editor is Ronan MacDonald. Its target audience is those that use computers and are interested in creative computing rather than instruments/guitar playing and those that want to create music, perhaps students studying creative or music computing or someone that works in the industry or a musician putting together their work.

Guitarist – a magazine similar to ‘total guitar’ teaching how to play guitar, reviews, tips and techniques and a free CD/DVD with every issue. It is the longest established guitar magazine in the UK. It is a monthly magazine and its editor is Mick Taylor. Its target audience is those that are interested in playing guitar and catching up on the latest equipment.

Future Music – a magazine that focuses on the technology side of music. Offering advice, reviews and insight into the best equipment on the market. Using professionals from within the industry to get the best perspective. It is a monthly magazine and its editor is Daniel Griffiths. Its target audience would be those more interested in music technology, perhaps someone working in a music studio, or creating a home studio or those aiming to break into the industry.

Rhythm – a magazine that focuses on learning to play drums. It follows the same pattern as guitar magazines with reviews, interviews, equipment, learning how to play, drum tabs and advice from famous drummers. It is a monthly magazine and its editor is Chris Barnes. Its target audience is those that play or are learning to play the drums and have knowledge on how to do that. People that also listen to rock music as it focuses on that.

Hi-Fi Choice – a magazine guide to the best stereo systems available on the market. With reviews and testing of every piece of stereo equipment you could think of. It is a monthly magazine and its editor is Dan George. Its target audience is those interested in technology and are keen collectors or users of stereo systems or perhaps people that sell stereo systems in shops etc.

Classic Rock Presents Prog – an offshoot magazine from ‘classic rock’ magazine that focuses entirely on progressive rock. (Muse, The Mars Volta) it includes interviews, reviews, tour guides etc within the Prog rock world. It is a monthly magazine and its editor is Jerry Ewing. Its target audience is those who listen to and are very into and devoted to progressive rock.

Computer Music Specials – a spinoff magazine to ‘computer music magazine’ that focuses on one topic one issue at a time to give you a more in depth knowledge on certain topics within creating music on the pc. It is a bi-monthly magazine. Its target audience is the same as the one for ‘computer music’ magazine but the different topics might attract other people that have an interest in certain topics that they cover.

All of these magazines have a link to each other. There are many magazines that cover the same topic i.e. learning to play the guitar. All have a link to getting a hand’s on approach to music. The company is very clever by having these magazines linked as they can advertise each of the magazines within each other. For example they can advertise ‘Rhythm’ magazine in ‘Guitarist’ magazine or ‘Computer Music Specials’ in ‘Computer Music’ which will help with sales and saves money on advertising as they can use synergy to advertise within themselves